How To Ride the Long Tail of Innovation
Even when it gets boring
Ideas are Addictive
I get it; we are easily distracted.
Ideas are addictive. We get hooked on the initial energy and excitement from discovery and novelty.
Our attention gets drawn to new potential projects and disruptive ideas.
We’re always looking for the next big thing, but we fail to commit to implementing what works and the long tail of innovation.
Too often, we focus on the flashy, new aspects of innovation and forget about the essential but mundane work that goes into making something successful.
Innovation is often thought of as a sudden, epiphany-like event. We imagine a lightbulb moment where an individual has a brilliant idea that leads to a new product or service. Easy, right?
But the reality is that innovation is more than just having a great idea. Sometimes the most significant barrier to innovation isn’t a lack of ideas but a lack of execution.
A Missed Opportunity
Take the cautionary tale of Kodak. As early as 1975, Kodak ignored the potential of digital cameras. It was not due to competitive secrets or a lack of research. They already had the idea under their roof.
